Look, no hands.
I'm Herbert, the founder behind Apperium and Car Network Europe. I build companies that keep going when I let go: a strong team, clear boundaries and an AI assistant as my chief of staff. Here I write down how that's going, for founders who want the same.
Every other week in your inbox: what I handed over, what it brought and the numbers.
For founders who are still the engine.
Does a lot still revolve around you? Then this might be useful.
Read along
A letter every other week about what I hand over and how it turns out, numbers included.
Read the lettersThe blueprint
How my AI team is set up, so you can copy it. Free when you subscribe.
See the blueprintSpar with me
A conversation about your role in your company: what to automate, what to hand over and what to stop.
Book a callWhat my AI team looks like
Every morning Jarvis sets up my day. Below a real morning bundle, names removed, and what he did this week.
- Now
- 09:00 LinkedIn · 09:15 ◆ forms for an annual filing (due Fri) · 10:00 invoicing
- Next
- 11:00 meeting with a designer · 15:00 intro call with a new lead (Teams) · 19:30 cycling coach
- Watch
- weekend away not booked yet · reminder for an unpaid invoice · two-factor login still to set up
Done overnight
- Orbit: 20 done · two proposals drafted
- CNE: 9 done · tests and deploy green
- 2 replies ready in your mailbox
You
- Book the hotel today
- Renew the API key, it expires Thursday
- Client draft: send without an amount, indication on Friday?
Jarvis this week
- drafts prepared
- 30
- sent unchanged
- 71%
- tasks done
- 101
- hours saved (estimate)
- ±25
- commitments closed
- 13
Straight from my system, updated every week.
Hi, I'm Herbert.
A founder from 's-Hertogenbosch, the Netherlands, since 2018. I run Apperium, a studio for apps with a team of thirteen, and I'm building Car Network Europe.
For a long time I was the engine of everything I built. Now I am learning the opposite: building companies that keep going when I let go. With a strong team, clear boundaries and Jarvis, my AI chief of staff.
Here I write down how that goes.
A company is only truly yours when it runs without you.
Latest letters
- Jarvis & AII gave an AI my inbox. It isn't allowed to send anything.Of the first 22 drafts, I threw away 7. That turned out to be the lesson.
- FreedomLook, no hands. What I mean by it.A company is only truly yours when it runs without you. My view in four principles.
- Letting goI was the engine. That was the problem.I was pulling every cart. First because I wanted control, later because I didn't want to depend on anyone.
No hands, in your inbox.
A letter every other week. You get the Jarvis blueprint when you subscribe.